"October 19 was one of the more memorable day sin 1999. The World Wrestling Federation (WWF) and Martha Stewart Living Omnimedia both went public, so it was Martha Stewart versus "Stone Cold" Steve Austin in a Wall Street version of MTV's Celebrity Deathmatch. Proving that good taste (usually) triumphs, it was a clear smack-down as Martha Stewart gained 98% on the first day compared to 48% for the WWF."
-Kyle's sophisticated finance text book